I need a corporate image for my business
Corporate image
The best ambassador for any business is its own corporate image. Brand image should be perfectly adapted to the company’s essence; it is the graphical representation via which your clients and providers will get to know you and your business.
There are three fundamental elements that must be taken into account when designing a business’s corporate image:
- Brand personality
- Characteristics of the the products and services on offer
- The clients your message is aimed at and the type of relationship you hope to have with them
A brand image should establish a connection with people that goes beyond a simple purchase or service. It should communicate emotions and closeness. Your corporate image should represent all the values that a business and its clients might share.
If you have a clear idea of what you need and you’d like a quote for the design of your corporate image you can request one via the Contact section. This can be included in or separate from the website design. Keep on reading if you want to know more about the features the service could include.
Do you have a brand name?
This is the first step. Your brand name is the essence of your company; without a name you can’t start on corporate image design.
A brand name has usually been decided on from the beginning, but if it hasn’t been it may be a good idea to get help from a professional and see if the domain you have in mind is available.
A brand name should reflect a company’s characteristics. It should be as short as possible and must sound good. It has to pull you in!
Logo Design
Once you have your brand name sorted out, the next step in corporate image design is to create a logo.
Your logo should be clear, clean, and attractive to make an impression on your potential client. A clearly designed logo that generates a visual impact is a good starting point to ensuring that your brand is memorable.
A good logo should adapt to the visual context in question. It’s useless to have a logo that gets lost against your website’s background, or a design that’s camouflaged or has poor visibility. Your logo must be able to be combined with image and other graphical or typographic elements without losing its identity. Remember that your logo is the foundation for designing all of your business’s graphical material.
All of these aspects must be taken into account and, if they are done well, your logo will be your business’s most effective business card, creating trust and helping you to stand out against the competition.
Do you have a brand name?
This is the first step. Your brand name is the essence of your company; without a name you can’t start on corporate image design.
A brand name has usually been decided on from the beginning, but if it hasn’t been it may be a good idea to get help from a professional and see if the domain you have in mind is available.
A brand name should reflect a company’s characteristics. It should be as short as possible and must sound good. It has to pull you in!
Logo Design
Once you have your brand name sorted out, the next step in corporate image design is to create a logo.
Your logo should be clear, clean, and attractive to make an impression on your potential client. A clearly designed logo that generates a visual impact is a good starting point to ensuring that your brand is memorable.
A good logo should adapt to the visual context in question. It’s useless to have a logo that gets lost against your website’s background, or a design that’s camouflaged or has poor visibility. Your logo must be able to be combined with image and other graphical or typographic elements without losing its identity. Remember that your logo is the foundation for designing all of your business’s graphical material.
All of these aspects must be taken into account and, if they are done well, your logo will be your business’s most effective business card, creating trust and helping you to stand out against the competition.